Most vendors love the idea of getting more affiliates. It is common knowledge that the more affiliates you have, the easier it is for vendors to sell their products. If your products are not too expensive and are of good quality, then good affiliates can help you make huge profits. However, there could be disadvantages as well to having too many affiliates. One is that it could affect your SEO efforts. If you are new to affiliate programs and online marketing, it might be worthwhile for you to read up on the ways affiliates could unknowingly or deliberately sabotage your SEO.
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Banner Links
Before you go all out in your efforts at getting more affiliates, remember that links that connect affiliates to the sales page are potential threats. Banner links that use Flash Players may have slow Flash applications. The web crawlers interpret these banners as blank pages. You can imagine how that could hit your page rank! If you need link at all, use simple text links. Use keyword rich text links. Put simple graphics that are easier to run and are not too complicated.
Joint Branding
Avoid branding partnerships with affiliates. At times, when a potential buyer clicks on a link to your sales-page the URL to the affiliate site shows up. Your page then looks as if it is a branch of the affiliate’s website. On getting more affiliates, this linking could get even more pronounced, and for many different affiliate sites. This misleads buyers, and can cause losses in terms of SEO rankings and sales for the vendor.
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Promotion Links
Promotion links are another method through which SEO rankings could be hurt. When the affiliate links to your homepage through links advertising the product, it could hurt your page rank. Getting more affiliates to link to your site is productive in terms of sales and brand promotion, but could hurt your SEO efforts.
Duplicate Webpage
When the affiliate URL is part of your website URL, this could create problems of supposed duplication. Many affiliate websites offer this kind of URL to affiliates to help them in their marketing campaigns. The problem with this is that when web crawlers pick up this link, they will assume this to be a separate webpage, not the same as yours. What you have on your hands now are two web pages- with the same content. What is more, apart from downgrading your page rank, the affiliate page rank can actually be upgraded through some clever keyword addition. So, while you are doing the hard work of putting up content and maintaining your website after getting more affiliates, the affiliates benefit the most from this.
There are many reasons you should be careful when it comes to getting more affiliates. Wrong linking or the wrong type of links can affect your SEO.
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