Marketing Tactics That Pay

Five ways to multiply your income through effective marketing techniques:

High volume of web traffic is the key to handsome online profits. Whether you are an affiliate marketer promoting somebody else's product or whether you own your own product, you have to know how to drive targeted traffic to your website. Only then can you start making profits from your various online businesses.

Let us look at the top 5 ways to attract customers to your website.


Pay per clicks (PPCs):

Ads are a powerful method of driving targeted traffic to your website. Every time you conduct a search on Google and look at the listings on the right, in little boxes, you are looking at examples of PPCs.

PPCs allow you to start your ad campaign within a few minutes by using keywords and phrases. It is important to understand that the aim of your little ad is not to sell; it is to generate interest about your product so a visitor will click your link and visit your website. There are a number of things you have to do to make your PPCs work:

Don't use words that obviously seek to sell. For instance, repeating words like ‘money', ‘rich', ‘quick buck' etc will only make your ad suck away your money.

Pay particular attention to spellings.

Never ever use Internet language in your ads. For instance, use “As Soon As Possible” instead of “ASAP”.

Be careful with your punctuation. Using triple exclamation marks or double question marks is taboo.

Make sure that you use keywords and phrases relevant to your products.

Use exact keyword matches to decrease untargeted traffic. For example, using a keyword like ‘Making Money' will attract a lot of unwanted attention. Changing that to ‘Making Money Writing' will narrow down the odds of irrelevant matches.

Launch your own website in case a PPC search engine does not allow affiliate marketers to use their services.

Learn more about the most popular PPC search engines, useful keyword phrases and negative keywords through various resources.



Ezines and newsletters:

If you have a list of leads, the best way to attract traffic is through ezines. Simply mail your leads the articles you write.

Alternatively, you can also search for an ezine with a subscriber base that is interested in your product or service and advertise in it. Track your ads and zero in on the ads that generate maximum revenue.



Press releases:

A healthy way to generate loads of interest is the press release. Short and succinct, press releases are supposed to be an objective description of your product or service. Abstain from hype or obvious marketing strategies.

Watch the evening news for hot headlines that gel well with your product. People sit up and take notice if your Press Release conveys a sense of urgency and needfulness.



Articles:

If you can write well, you can drive loads of traffic to your site in this one way. Register with sites like ezinearticles.com. Upload your articles along with the hyperlinks. Remember to include your affiliate ID. You can get hordes of traffic from publishers who download your articles and publish it on their websites.

If writing isn't really your thing, you can always use the services of a ghostwriter.



Blogging:

A web log is a great way to tout your horn. You position yourself as an expert in the field and invite interested visitors to participate in discussions. Blogs let your visitors get to know you up close and personal. You can accumulate a healthy fan following by using wit, words and philosophy in an effective manner. Entertain and inform – that should be your goal. Selling should be coincidental.



Social networks:

They are a brand new way of reaching out to your visitors. Networks like MySpace contain more than 102,000,000 million members. Isn't that a wide market by any standards? There are forums, groups, lists and bulletin features that you can use to attract likeminded individuals to your business. The more number of friends you have, the more highly ranked you are. The better your rank, the more hits you get. One warning: never advertise openly on MySpace. Obvious advertising can get your account banned.



These are just 5 of the most popular methods of generating explosive traffic to your website. Learning more techniques will make your marketing strategies that much more targeted and cutting-edge.

The bottomline? To make profits on the internet, you have to make your website a recommended detour as well as a planned stop on the information superhighway.

Find out more about Marketing Tactics That Pay.